Experience is The New True Luxury
One of the essential values in the world of contemporary luxury is wellness, transcending the mere possession and display of expensive objects. It’s about embracing a life philosophy that nourishes us in every aspect – physical, mental, emotional, and spiritual –, taking on new challenges, playing, experimenting, breaking out of our routines, and having experiences that make us feel good.
In this new paradigm, playful experiences, conceived as rituals,emerge as catalysts for pleasure, happiness, and personal growth. It’s no longer just about purchasing expensive products and accumulating material goods to obtain satisfaction. Today, luxury means seeking out experiences that enrich us on a much deeper level. In this context, experiences become the new true luxury.
The role performed by the concept of play in this luxury and wellness experience is crucial. Taking inspiration from the ideas of the Swiss psychiatrist and psychoanalyst Carl Jung on the imagination and instincts, we can see that play not only allows us to explore our creativity, but also it taps into our most authentic and adventurous essence. In the realm of luxury, play gives us the chance to experiment and explore. Freed from the limitations of the material world, we can fully immerse ourselves in a universe of infinite possibilities.
Jung believed that imagination was the bridge between our conscious and unconscious worlds. When it comes to luxury, this notion takes on even greater significance. The ability to imagine and visualize our deepest dreams and aspirations is vital to shaping the reality we desire. In an environment where luxury is defined by personalized and meaningful experiences, where emotionality wins the day over rationality, imagination becomes our most powerful tool to create the life we long for.
Saturation is perhaps the concept that best defines the world around us. Our brains receive up to 3,000 brand impacts every single day. Today, however, the ones that succeed in connecting with us are the ones that go beyond the superficiality of appearances, appealing to our emotions and our well-being; the ones capable of turning a product, space, setting, environment, trip, project, or period of our time into an experiential encounter that inspires us, relaxes us, and helps us connect with ourselves and others; the ones that call on us to be authentic and creative, to collaborate, and to simply enjoy the luxury of being alive.
